Data protection
Data protection
Privacy Notice
This website ("Site") is owned and operated by Miele Sdn Bhd (Miele), Company Registration No: 851054-H. This privacy policy ("Policy") describes how we may use and disclose personally identifiable information that we collect about you through the Site ("Personal Information"). This Site is hosted on our website servers in Miele Head Quarters, Germany. Personal Information will be stored through an electronic system that is located at the offices of Miele as specified above. Please note that by submitting Personal Information to us, you may be transferring your Personal Information to Germany and other jurisdictions that may not provide an equivalent level of data protection to the laws in your home country.
Collections and Uses of Personal Information
We collect only Personal Information that is voluntarily provided by you in connection with your use of the Site. When you use or register with the Site, we may ask for certain Personal Information. The categories of Personal Information we may request include name, job title, date of birth, address and contact information (email, phone and fax number). Depending on the nature of your inquiry or activities on the Site, we may also obtain information about your professional interests through white papers or newsletters you request, as well as professional interests that you specifically describe to us. We may also collect Personal Information in connection with job applications that you may submit through the Site. Providing Personal Information is necessary for performance of the services and functionalities offered by the Site. If you decline to provide the requisite Personal Information, we may not be able to process your inquiry or other requests.
The Site also utilizes cookies to track your online activities, including your registration, submissions, and information requests, in accordance with the Personal Data Protection Act and other applicable law. Cookies are files placed on your computer by a website server. Cookies on this Site do not collect Personal Information, but we do track your online activities and may link that information with Personal Information you have provided us through online registration. Your web browser may be set to accept cookies automatically, but can be changed to decline them. The Help section of the toolbar on most browsers will tell you how to set your browser to prevent accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Please note that if you decline to accept cookies, then when and if you choose to download materials from the Site, you may be required to register each time you download materials from the Site.
We use Personal Information and other data collected through the Site to register you with the Site and to otherwise provide you with requested information or services. We may also from time to time use your Personal Information to send you automated email messages or marketing materials regarding our services. These email messages may contain web beacons and other features that help us make sure that you received and were able to open the message. You may opt out of receiving such marketing email messages at any time by sending a message with "unsubscribe" in the subject line to info@miele.com.my, or by following the instructions in any marketing communication.
Disclosures of Personal Information
Miele may disclose Personal Information to third parties. The disclosure to third parties would occur in the following circumstances:
- We may disclose Personal Information to our affiliates in your local jurisdiction or other locations as necessary or appropriate to provide the product or service you requested, to contact you in connection with product or service offerings, or for other legitimate business purposes.
- We may disclose information to companies and individuals we employ to perform business functions and services on our behalf. Such functions may include hosting our Web servers, analyzing data, providing legal, accounting and marketing services, and providing other support services. All such parties will be under obligation to maintain the security and confidentiality of the Personal Information, and to process the data in accordance with our instructions.
- We may disclose Personal Information to the extent necessary or appropriate to government agencies, advisors, and other third parties in order to comply with applicable laws, or if such action is necessary to protect the rights or property of Miele or its affiliated companies.
Personal Data Security and Confidentiality
We maintain reasonable technical and organizational security measures to protect Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.
Personal Data Access and Correction
Miele will provide access to, update and/or amend the Personal Information in accordance with applicable law. You can request access to, and have the opportunity to update and amend your Personal Information, and, you can exercise the other rights acknowledged by applicable data protection legislation, including, for example, objection to and blocking of the processing of your Personal Information, by contacting us at dpo@miele.com.my or by sending a letter to Attn: Personal Data Protection Officer, Suite 12-2, Level 12, Menara SapuraKencana Petroleum, Solaris Dutamas, No. 1, Jalan Dutamas 1, 50480 Kuala Lumpur, Malaysia.
For security reasons, Miele reserves the right to take steps to authenticate the identity of the requesting party before providing access to Personal Information in accordance with this section of the Privacy Policy.
Retention of Personal Information
We will store Personal Information only for the time necessary for fulfillment of the purposes for which such Personal Information is collected, or as permitted by applicable law.
Digital Miele Assistant
The Digital Miele Assistant is a so-called chatbot provided by our technical service provider, e-bot7 GmbH, Perusastraße 7, 80333 Munich. The Digital Miele Assistant will assist you in the search for information on and purchase of Miele Service Packages, such as the Miele Service Certificate, Coffee Care or Exclusive Care Packages. You can simply enter your questions in the chat window. The Digital Miele Assistant will then provide you with answers. If you would like to request a Miele Service Certificate, the Digital Miele Assistant will send you a link to the appropriate web form.
The Digital Miele Assistant does not answer any contract-specific customer requests. If you have any such enquiries, please contact our customer service (https://www.miele.my/domestic/contact-us-2855.htm). Personal details are neither required nor requested in order to use the Digital Miele Assistant. At the most, information about the respective appliance type is collected but not appliance identification, e.g. via a serial number, which is necessary for the Digital Miele Assistant.
We process your data to deal with your concerns and to control and improve our business and service processes, including the Digital Miele Assistant, which is our legitimate interest. The legal basis for the processing is Art. (6)(1)(f) GDPR. If you purchase a Miele Service Certificate or another Miele Service Package, the legal basis for data processing is Art. 6 (1)(b) GDPR. E-bot7 GmbH acts as a processor on our behalf and acts upon our instructions.
The questions you ask the Digital Miele Assistant, as well as the usage data, i.e. chat duration, time stamp of the messages, number of dialogues and approximate location of the users, are stored for a maximum of 90 days. After that, your questions will be deleted irrevocably. In addition, the usage data are stored anonymously for statistical purposes. Personal data are not evaluated.
Meta Pixel (formerly Facebook Pixel)
On our website, we use the Meta Pixel, a snippet of JavaScript code that allows us to track your activities on our website (Conversion Tracking) and to use the Facebook remarketing feature (Custom Audiences) provided and/or used by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook” or “Meta”).
The Meta Pixel receives and processes the following types of data: Http Headers, Pixel specific Data (including Pixel ID and the Facebook Cookie), Button Click Data, Optional Values and Form Field Names. The Facebook pixel enables Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Further information about Meta's cookies and the data processed can be found here and in our Cookie Notice.
Meta and we will process your data as joint controller within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Meta and us here: https://www.facebook.com/legal/controller_addendum. For more information to Meta, please refer to the Meta Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation.
In general, your data will be processed within the European Union. However, it might be possible that your data must be transferred und processed outside the territory of the European Union, for example to the Facebook Inc. in the United States. In such event, your data will be secured by appropriate safeguards as set forth in Art. 46 (2) GDPR, in particular, but without limitation to, by the use of the Standard Contractual Clauses for the transfer of data between EU and non-EU countries (which can be found here).
Conversion Tracking
We use the Meta Pixel to track your actions in order analyze the effectiveness of our conversion funnel and to regularly improve our website.
Facebook Custom Audiences
We use the Meta Pixel in order to show users of the website interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you.
Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#.
Analysis and targeting tools
Google services
On our website, we use various services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").
For more information about Google services please visit http://www.google.com/privacy/ads/.
Google Analytics
Our website uses Google Analytics for the needs-oriented design and improvement of the website. Google Analytics uses so-called cookies that are stored on your terminal and that allow an analysis of the use of the website by you. The information generated by the cookie is usually transmitted to a Google server in the US and stored there. We use the extension of IP anonymisation (referred to as IP masking) on this website, i.e. your IP address is shortened by Google within Member States of the European Union or in the other States that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator.
The legal basis for the data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.
Google's services also include reporting on the effectiveness of our advertising efforts (including across devices), the demographics and interests of our users, and cross-device delivery features of online advertising when you have a Google Account and personalised advertising (hereinafter referred to as "personalised ads"). In this case, the legal basis of data processing is the consent you granted to Google (Art. 6 (1)(a) GDPR).
You may object to the collection or analysis of your data by Google Analytics by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout.
The data sent by us and linked to cookies, user identifiers (e.g. user ID) or advertising IDs will be automatically deleted after 14 months.
For more information about the Google Analytics terms and conditions, visit http://www.google.com/analytics/terms/.
Google Remarketing Features
Google's remarketing feature allows us to show our users advertisements based on their interests on our other websites within the Google Ads Network (so-called "Google ads" or ads on other websites). For this purpose, the interaction of the users on our website is analysed in order to be able to show users targeted advertising even after visiting our website on other sites. Google stores a number in the browsers of users who visit certain Google services or websites on the Google Display Network. This number records the visits of these users.
The legal basis for the data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.
You may disable the use of cookies by Google by installing the plug-in provided at the following link: www.google.com/settings/ads/plugin
Google Conversion Tracking
We also use Google's Conversion Tracking in this context. When you click on an ad served by Google, a 30-day conversion tracking cookie will be placed on your device. These cookies are not for personal identification. The information gathered using the conversion cookie is used to generate conversion statistics for Google Ads advertisers.
The legal basis for this data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.
You can disable Google interest-based ads on your browser by turning off http://www.google.com/settings/ads or opting out of http://www.aboutads.info/choices/.
Further Services of the Google Marketing Platform
In addition, our website uses further services of the Google Marketing Platform (formerly “Google doubleclick”). These services use cookies to serve ads that are relevant to users, to improve campaign performance reports or to prevent a user from receiving ads multiple times.
Google uses a cookie ID to record which ads are played in which browser and thus prevents them from being displayed multiple times. In addition, Google can use cookie IDs to track what are known as conversions, i.e. whether a user sees an advertisement and later goes to the advertiser's website and buys something there. According to Google, such cookies do not contain person information.
Your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected through the use of this tool by Google. According to Google, through the involvement of this services, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a service of Google, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find out and store your IP address.
In addition, the Google cookies allow us to understand whether you are performing certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (Conversion Tracking) (“Floodlight”). Google uses this cookie to understand the content with which you have interacted on our web sites so that it can later send you targeted advertising.
You can prevent the tracking process by setting your browser software accordingly (e.g. third party cookies disabled), deactivate the cookies for conversion tracking by blocking cookies from the domain www.googleadservices.com in your browser settings, at www.google.com/settings/ads, for interest-based ads of the providers that are part of the About Ads self-regulatory campaign, via the link http://www.aboutads.info/choices or the link http://www.google.com/settings/ads/. We point out that in this case you may not be able to use all the features of this offer in full.
For more information about the Google Marketing Platform please visit https://marketingplatform.google.com/. You can also find more information from the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.
The legal basis for the data processing is your consent pursuant to Art. (6)(1)(a) GDPR.
Qualtrics
On our website, we use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA for customer-, product-, and brandsurveys in order to regularly improve our products and services. When you are taking a survey, only log data (date and timestamp / information to your browser and browser settings / information to your device / usage date) will be processed. You are free to decide whether you like to participate on a survey. If you do not want to participate, you can just close the survey pop-up by using the “X”-button on the top right corner of the survey pop-up. The legal basis for the data processing is your consent, Art. 6 I lit. a) GDPR. You can revoke your consent with effect for the future at any time.
In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics please visit https://www.qualtrics.com/privacy-statement/.
Revisions to the Policy
If we change this Policy we will post any updates here for your review and take other steps as necessary depending on the nature of the changes, including but not limited to obtaining additional consent where required by local data protection laws, or providing an opportunity to delete Personal Information.
This Policy is effective as of July 2, 2014. If you have any questions about our website privacy policies, please contact us at:
Mailing Address
Personal Data Protection Officer
Miele Sdn. Bhd.
Suite 12-2, Level 12,
Menara SapuraKencana Petroleum
Solaris Dutamas,
No. 1, Jalan Dutamas 1,
50480 Kuala Lumpur,
Malaysia
Email：dpo@miele.com.my
Data security
Information on data security at Miele
Miele on data security
Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can be hardly achieved.
For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.
For reporting vulnerabilities and information about cyber security at Miele, please use our international page:
https://www.miele.com/de/com/cybersicherheit-5047.htm
Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.
Cookies
Cookie Notice
Miele Sdn Bhd ("Miele", "we") uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies. Your current settings with regard to cookies that require consent are:
You have the right to withdraw your consent at any time, with effect for the future, by changing the settings above.
1. General Explanation
Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, cookies may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:
- Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
- Persistent cookies: These cookies remain on your computer for a longer period of time.
In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means these technologies may be used for the following purposes:
- To identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
- To help us remember products that you have added to your shopping cart or notepad.
- To show you the quantity of products you have added to your shopping cart or notepad on the website.
- To remind us of your chosen language during the session, so that you can navigate our pages more easily.
- To analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
- For the purpose of retargeting/remarketing and for the placement of online advertisements.
By changing the cookie settings of your Internet browser, you can deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:
- For Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies#ie=ie-11-win-7
- For Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
- For Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471
Please note, however, that if you deactivate cookies, not all features of the website may operate as intended. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:
- View cookies,
- Allow cookies,
- Disable all or certain cookies,
- Disable all cookies when closing the browser,
- Blocking cookies,
- Notify when a cookie is to be set,
- Objection to tracking web analysis (opt-out).
When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, by changing the settings at the top of this policy.
To the extent any personal data is collected through cookies, our Privacy Policy applies and complements this Cookie Policy.
- Google Tag Manager
On our website, we use the tag management service named Google Tag Manager provided by Google Asia Pacific Pte. Ltd., 8 Marina Boulevard #05-02 Marina Bay Financial Centre Singapore 018981. Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier. It might be possible that your data will be processed outside the territory of the European Union. In order to ensure an appropriate level of data protection, Google and we have agreed on the standard contractual clauses published by the European Commission. The legal basis for the use of the Google Tag Manager and related data processing activities is our legitimate interest, Section 24(5) of the PDPA.
- Technically necessary cookies (essential cookies)
Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.
The legal basis for the processing of personal data using technically necessary cookies is legitimate interests under Article 6(1)(f) GDPR. These legitimate interests are our carrying out the transmission of a communication over an electronic communications network and/or of enabling the use of a specific service explicitly requested by you. The data collected by technically necessary cookies is not used to create user profiles.
Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.
Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.
Digital Miele Assistent – Chatbot e-bot7
On our website, we use the Digital Miele Assistant, a so-called chatbot, provided by our technical service provider, e-bot7 GmbH, Perusastraße 7, 80333 Munich. In order to provide you with our chatbot function, we must use technologies named “Session storage” and “Local storage”, in particular, for technical authentication, restoring the chat history and analytics/quality assurance purposes. Without such technologies, the chatbot service is not useable. These technologies will only be used if you actively request to use the chatbot service. Please find more detailed information to e-bot7 and data processing activities related to the use of the chatbot function in our privacy notice.
Further details about each of the individual essential cookies we use can be found in the following table:
|
Name |
Third Party (further details above) |
Purpose (further explanation above) |
Retention Period |
|
Ebot7/webchat/env (Session Storage) |
e-bot7 GmbH |
Information regarding the Deployment Environment of the chat application |
Session |
|
Ebot7/webchat/config (Session Storage) |
Information about the version of the chat application |
Session |
|
|
Chat-jwt (Local Storage) |
Session Token for technical authentication of the user (anonymized ID) |
Unlimited (but the authentication token is invalid after 24 hours) |
|
|
convId_ (Local Storage) |
Conversation ID to restore the chat history (anonymous ID) |
Unlimited (but the authentication token is invalid after 24 hours) |
|
|
Eb7UUID: (Local Storage) |
Analytics ID to track the opening, loading and closing of the chat window (anonymous ID) |
Unlimited (but the authentication token is invalid after 24 hours) |
|
| ASLBSA | Miele domain | This cookie is used for Azure Software Load Balancer Session Affinity. | Session |
| ASLBSACORS | This cookie is used for Azure Software Load Balancer Session Affinity Cross Origin Resource Sharing. | Session |
4. Analysis cookies
In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:
- Frequency of page visits
- Search Keywords
- Use of website functions
Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.
This processing enables us to improve the quality of our website and its content. The legal basis for this processing of personal data is consent under Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.
Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.
4.1. Google
On our website we use various cookies for analysis purposes that are provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/. The details table below contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.
4.2 Google Analytics
Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.
If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).
You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.
The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.
4.2 Further Details
You can deactivate analysis cookies by changing your settings at the top of this policy. Further details about all of the individual analytics cookies we use can be found in the following table:
|
Name |
Third Party (further details above) |
Purpose (further explanation above) |
Retention Period |
| GA_OPT_OUT |
Used by: Google Analytics Cookie set to remember that the user opted out from the use of Google Analytics |
10 Nov 2030 (all cookies) | |
|
NID |
Used by: Google Ads The cookie contains a unique ID Google uses to remember user preferences and other information, such as preferred language, how many search results the user wishes to have shown per page and whether or not the user wishes to have Google’s SafeSearch filter turned on. |
6 months | |
| AID |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 This cookie links user’s activities on other devices the user has previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured. |
13 months EEA UK / 540 days elsewhere |
|
| TAID |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 The cookie us used for cross device association of the user’s actions. |
14 days | |
|
_ga |
Google, however set from Miele domain |
Used by: Google Analytics Purpose of the cookie is to store and count pageviews, as well as to distinguish users. |
2 years |
| FPID | FPID is Server Managed and secure HttpOnly cookie that is used as a new Client ID. It replaces the JavaScript Managed and JavaScript accessible cookie which uses the GA4 Client ID. | 2 years | |
| FPLC |
Used by: Google Analytics This cookie is the cross-domain linker cookie hashed from the FPID cookie. |
20 hours | |
|
_gac_<wpid> |
Used by: Google Analytics This cookie contains campaign related information for the user. |
90 days | |
| _gat[_<customname>] |
Used by: Google Analytics Purpose of the cookie is to throttle the request rate |
1 minute | |
|
_gid |
Used by: Google Analytics Purpose of the cookie is to store and count pageviews, as well as to distinguish users. |
24 hours | |
|
__utma |
Used by: Google Analytics The cookie is used to distinguish users and sessions. This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase. |
2 years | |
| __utmb |
Used by: Google Analytics The cookie is used to determine new sessions/visits. |
30 minutes | |
| __utmc |
Used by: Google Analytics This cookie operates in conjunction with the __utmb cookie to determine whether the user is in a new session/visit. |
Session | |
| __utmt |
Used by: Google Analytics The cookie is set to throttle request rate. |
10 minutes | |
| __utmz |
Used by: Google Analytics The cookie stores the traffic source or campaign that explains how the user reached the site. |
6 months | |
| __utmv |
Used by: Google Analytics The cookie is used to store visitor-level custom variable data. |
2 years | |
| AMP_TOKEN |
Used by: Google Analytics The cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. |
30 seconds to 1 year | |
|
_ga_<wpid> |
Used by: Google Analytics The cookie is used to persist session state. |
2 years | |
|
_dc_gtm_<property-id> |
Used by: Google Analytics The cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. |
1 minute | |
|
FPAU |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 The cookie is used for analytics and advertising. |
90 days | |
| FPGCLDC |
Used by: Campaign Manager, Display & Video 360, Search Ads 360 The cookie is used to help advertisers determine how many times users who click on their ads end up taking an action on their site |
90 days | |
| _gcl_dc |
Used by: Campaign Manager, Display & Video 360, Search Ads 360 The cookie is set to store and track conversions. |
90 days | |
| _gcl_au |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 The cookie is used for "Conversion Linker" functionality. |
90 days | |
| FPGCLGB |
Used by: Google Ads The cookie is used for analytics and advertising. |
90 days | |
| _gcl_gb |
Used by: Google Ads The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. |
90 days | |
| _gac_gb_<wpid> |
Used by: Google Ads The cookie contains campaign related information. |
90 days | |
| _gcl_aw |
Used by: Google Ads The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. |
90 days | |
| DSID |
Doubleclick, Google |
Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 The cookie is set to store user preferences. |
2 weeks |
| test_cookie |
Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 This cookie is used by Google DoubleClick to check that cookies can be set. |
15 minutes | |
|
IDE |
Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360 The cookie is used for serving targeted advertisements that are relevant to users across the web. |
13 months EEA UK / 24 months elsewhere |
|
| MXIGDT | Miele domain | This is an analytical cookie that contains user's browser agent-string - information about the browser and operating system. | 30 days |
5. Marketing cookies
For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.
Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.
Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).
The legal basis for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR), You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.
We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.
5.1 Facebook / Meta
On our website we use marketing cookie(s) provided and/or used by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook” or “Meta”).
Meta cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.
In addition, the Meta cookies enable Meta to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.
The Meta cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.
5.2 Google
As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found at https://www.google.com/privacy/ads/. The further details table contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.
5.3 Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Further information about Google Ads can be found here.
5.4 Google Remarketing function
Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.
You can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.
5.5 Google Conversion Tracking
We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.
You can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.
5.6 Other Google Marketing Platform services (Google Campaign Manager 360)
Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). Campaign Manager 360 allows us to run ad campaigns and measure their performance. Display & Video 360 helps us manage display and video campaigns. Search Ads 360 is utilized to manage search campaigns across various search engines. These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.
Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase. These cookies contain no personal information.
Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.
In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.
You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.
Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.
5.7 Qualtrics
We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brandsurveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. For more information about Qualtrics LLC please visit www.qualtrics.com
5.8 Further Details
You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:
|
Name |
Third Party (further details above) |
Purpose (further explanation above) |
Retention Period |
|
1P_JAR |
|
Used by: Google Ads This cookie carries out information about how the user uses the website and any advertising that the user may have seen before visiting the said website. |
30 days |
|
Conversion |
Used by: Google Ads The cookie is used for advertising. |
90 days |
|
|
ANID |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 This cookie links user’s activities on other devices they have previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured. |
13 months EEA UK / 24 months elsewhere |
|
|
AID |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 This cookie links user’s activities on other devices the user has previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured. |
13 months EEA UK / 540 days elsewhere |
|
| TAID |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 The cookie us used for cross device association of the user’s actions. |
14 days | |
| NID |
Used by: Google Ads The cookie contains a unique ID Google uses to remember user preferences and other information, such as preferred language, how many search results the user wishes to have shown per page and whether or not the user wishes to have Google’s SafeSearch filter turned on. |
6 months | |
| FPAU | Google, however set from Miele domain |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 The cookie is used for analytics and advertising. |
90 days |
| FPGCLAW |
Used by: Google Ads This cookie replicates the pre-existing Google Ads cookies in that it writes the Google Ads Click ID into a first-party cookie |
90 days | |
| FPGCLGB |
Used by: Google Ads The cookie is used for analytics and advertising. |
90 days | |
| _gcl_gb |
Used by: Google Ads The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. |
90 days | |
| _gac_gb_<wpid> |
Used by: Google Ads The cookie contains campaign related information. |
90 days | |
| _gcl_aw |
Used by: Google Ads The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. |
90 days | |
| FPGCLDC |
Used by: Campaign Manager, Display & Video 360, Search Ads 360 The cookie is used to help advertisers determine how many times users who click on their ads end up taking an action on their site |
90 days | |
| _gcl_dc |
Used by: Campaign Manager, Display & Video 360, Search Ads 360 to store and track conversions. |
90 days | |
| _gcl_au |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 The cookie is used for "Conversion Linker" functionality. |
90 days | |
| __gpi |
Used by: Google Ad Manager The cookie collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. |
13 months | |
| __gpi_optout |
Used by: Google Ad Manager This cookie is used to deliver advertisements on the website. |
13 months | |
| __gads |
Used by: Display & Video 360, Google Ad Manager, Google Ads The cookie is used to register what ads have been displayed to the user. |
13 months | |
| _gac_<wpid> |
Used by: Google Analytics This cookie contains campaign related information for the user. |
90 days | |
| pm_sess | Doubleclick, Google |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 The cookie is set to prevent malicious sites acting without a user’s knowledge and as if they were that user. |
30 minutes |
| pm_sess_NNN |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 The cookie is set to prevent malicious sites acting without a user’s knowledge and as if they were that user. |
30 minutes | |
| aboutads_sessNNN |
Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 The cookie allows users to interact with a service or site to access features that are fundamental to that service. Used to authenticate users, prevent fraud, and protect users as they interact with a service. |
30 minutes | |
| DSID |
Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 The cookie is used to identify a signed-in user on non-Google sites and to remember whether the user has agreed to ad personalization. |
2 weeks | |
| test_cookie |
Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 This cookie is used by Google DoubleClick to check that cookies can be set. |
15 minutes | |
| id |
Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Search Ads 360 The cookie is used by Google for advertising, including serving and rendering ads, personalizing ads, limiting the number of times an ad is shown to a user, muting ads they have chosen to stop seeing, and measuring the effectiveness of ads. |
OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere | |
| FLC |
Used by: Campaign Manager, Display & Video 360, Search Ads 360 This cookie is used to link user’s activity across devices and to coordinate the ads the user sees across devices and measure conversion events. |
10 seconds | |
| RUL |
Used by: Display & Video 360, Google Ads The cookie is used to determine whether website advertisement has been properly displayed. |
12 months | |
| APC | Used by: Campaign Manager, Display & Video 360. This cookie is used for Advertising and Security purposes. | 6 months | |
| IDE |
Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360 The cookie is used for serving targeted advertisements that are relevant to users across the web. |
13 months EEA UK / 24 months elsewhere | |
|
_fbp |
Meta / Facebook, however set from Miele domain |
General: Facebook Marketing Specific: cookie is used to identify browsers for the purposes of providing advertising and site analytics |
90 days |
| _fbc |
General: Facebook Marketing Specific: cookie is used to store the Facebook Click ID in order to match website access and clicks on Facebook Ads |
90 days | |
| fr |
Meta / Facebook |
General: Facebook Marketing Specific: cookie is used to deliver, measure and improve the relevancy of Facebook Ads |
7 days |
| wd |
General: Facebook Marketing General: cookie is used to deliver an optimal experience for your device’s screen |
2 years | |
| datr |
General: Facebook Marketing General: cookie is used to identify the web browser being used to connect to Facebook independent of the logged in user |
700 days | |
| c_user |
General: Facebook Marketing Specific: cookie is used for authenticating the identity to Facebook |
90 days | |
| locale |
General: Facebook Marketing Specific: cookie is used for the "Share" button |
7 days | |
| presence |
General: Facebook Marketing Specific: cookie is used to enable website features and services, such as use of messenger chat windows |
Session | |
| sb |
General: Facebook Marketing Specific: cookie is used to identify the browser for login authentication purposes |
700 Days | |
| spin | General: Facebook Marketing | Session | |
| xs |
General: Facebook Marketing Specific: cookie is used for authenticating the identity to Facebook |
The lifetime of this cookie is dependent on the status of the ‘keep me logged in’ checkbox. If the ‘keep me logged in’ checkbox is set, the cookie expires after 90 days of inactivity. If the ‘keep me logged in’ checkbox is not set, the cookie is a session cookie. | |
| oo |
General: Facebook Marketing Specific: cookie is used by Facebook to remember that the user has opt out of seeing ads from Meta based on activity on third-party websites |
5 years | |
| dpr |
General: Facebook Marketing Specific: cookie is used for optimization of the screen display |
7 days | |
| dbln |
General: Facebook Marketing Specific: cookie is used to save browser details and Facebook account security information |
2 years | |
| act |
General: Facebook Marketing Specific: cookie is used This cookie is used to distinguish between two sessions for the same user, created at different times |
The lifetime of this cookie is dependent on the status of the ‘keep me logged in’ checkbox. If the ‘keep me logged in’ checkbox is set, the cookie expires after 90 days of inactivity. If the ‘keep me logged in’ checkbox is not set, the cookie is a session cookie. |
6. Changes to this Cookie Policy
We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.
7. To get further information
If you have any questions or comments about this Cookie Policy, contact us at
- Designation of the contact person: General Manager
- Phone number: +603 6209 0288
- Fax number: +603 6205 3768
- E-mail address: info@miele.com.my